Created by Bradlee, the rotating collective of Postmodern
Jukebox has spent the past few years amassing more than 600 million YouTube views and 2+ million subscribers, performed on “Good Morning America,” topped iTunes and Billboard charts and played hundreds of shows to packed-house crowds around the world. As NPR put it, they’ve done this by “taking current Top 40 hits and re-imagining them as coming from older eras of popular music.” In one such remake, Bradlee and Postmodern Jukebox turned Miley Cyrus’ “We Can’t Stop” into a doo-wop ditty that’s garnered over 16.4 million views. Last year, they envisioned Radiohead’s alt-rock hit “Creep” as a torch-like ballad that’s racked up over 25 million views and was named one of the “9 Best Viral Cover Videos of 2015” by People magazine. Multi-Grammy winning artist Lorde praised Postmodern Jukebox’s vintage take on her hit single, “Royals,” which has been viewed over 17 million times, as her “favorite.” They recently performed a ‘30s jazz remake of Elle King’s “Ex’s & Oh’s” for MT.V UK.
Bradlee, the mastermind behind the group, has turned
Postmodern Jukebox into a juggernaut by building an incredible grassroots movement around the act. He continues to pick the songs, create the arrangements and shows, and puts together the performers — which includes some notable names alongside phenomenal «undiscovered» talent. The group releases a new video every week, each one shot in the casual environment where he can often be seen playing piano in the background. A very busy man these days, Bradlee splits his time between producing new videos in Los Angeles and traveling the globe to manage his tours.
«I posted the first video in 2009,” recalls Bradlee.
“I was broke and living in Queens, NY. Seven years later, we have over 2 million subscribers, we’ve sold out shows across four continents and we’ve become a showcase for an incredible group of performers. Every single one of our cast has unique superpowers. I take pride in putting together the right powers and personalities to create a unique and amazing experience for our fans. We want them to escape reality and join us for the most sensational 1920s party this side of The Great Gatsby. We want them to experience what it was like to be at the New Years' Eve show that Sinatra would have hosted in the 1940s. We want them to feel the excitement of hearing the greats of Motown live and up close. Our goal is to give our audiences their favorite show again and again and still have it feel like the very first time.»
Postmodern Jukebox is certainly a rebuke to the
contention that “they don’t make ‘em like they used to” — and there’s something truly special about witnessing their musical magic live. To echo Bradlee’s own invitation: “Dust off the turntable, fix yourself a stiff drink, and get comfy. Welcome to the world of Postmodern Jukebox.”